Melissa Data, a leading provider of global contact data quality and identity verification solutions, today announced its company rebrand as Melissa. The move reflects the firm’s increased focus on enabling global business intelligence, including new identity verification services and industry-specific solutions to support Know Your Customer initiatives, risk management, and compliance.
“We have been known as ‘your partner in global data quality’ for more than three decades, and have steadily broadened our solutions to drive better overall business intelligence from every point in the data chain,” said Ray Melissa, CEO of Melissa.
“It’s an evolution that has seen our technologies simultaneously become more diverse and integrated into enterprise operations. Today we are empowering organizations worldwide to increase the value of each customer relationship through global intelligence – helping them gain a data-driven competitive advantage,” he said.
As part of the rebranding, the company released a new product catalog … click here to read.
Melissa’s slate of global intelligence solutions features robust customer data management and data integration platforms, making trusted data available across the enterprise and fueling all customer interactions to their highest value.