Best Practices For Improving Mailing Address Quality

An MTAC work group has released an outstanding 37-page guide to best practices for address quality to reduce Undeliverable-as-Addressed (UAA) mail.

The guide offers a detailed approach for dealing with all of the challenges mailers face in maintaining and updating their database.

The following best practices represent short, medium, and long-term approaches to improving address quality … (click to read more)