FIRE SALE: Direct Marketing Association Sold To ANA
The venerable 101-year old Direct Marketing Association — recently rebranded as the Data & Marketing Association — has been sold to the Association for [...]
Direct Marketing Association
DMA Rebrands: Now Data & Marketing Association
Founded in 1917, it would become known as the Direct Mail Marketing Association (DMMA) before changing its name in the 1980’s to the Direct Marketing Association. Now [...]