Herschell Gorden Lewis, Direct Mail Legend, Dies
Herschel Gorden Lewis, a direct mail copywriting legend who also was a noted filmaker, has passed away. “Mr. Lewis was also well-known in the field of direct marketing, [...]
Memo 35
What Happens With No USPS Governors December 8?
The last remaining governor’s time on the USPS Board of Governors will end December 8, 2016. If no new governors are confirmed before then, the Postal Service will lose the [...]
OIG Blasts USPS Private Studies
The Office of the Inspector General released a report on USPS use of private contractor studies, stating the Post was unable to produce 30 of the 97 studies when OIG asked to [...]
Three Reasons To Run Your Marketing Campaign Like A Political Campaign
Marketers can learn from political campaigns and their use of multichannel strategies … (click to read [...]