Top 5 Postcard Marketing Ideas That Drive Response

From Fold Factory: Postcards are simple, effective, and inexpensive to produce—they can also be sensory, high-tech, and engaging, too. Today’s technologies have made it easier and less expensive to do some very exciting things with these notoriously simple mailers, and I’ve got 5 great postcard marketing ideas to enhance your upcoming postcard campaigns, so let’s get started.

Postcard Marketing Idea #1:

Use special print effects to catch their attention.

One of the smartest things you can do with print marketing is to leverage its tangibility. This can be done inexpensively whether you’re printing short run digital, or longer run offset or inkjet printing. Special print effects, including varnishes and coatings in different finishes (gloss, satin, dull, matte), UV coatings in different textures (grit, soft touch, glitter, high gloss, etc.), specialty laminating films, and raised clear digital ink create texture and visual contrast in exciting ways … (click to read more)