Fundamentals of List Buying & Selling
A PDF presentation by Heather Snead of the U.S. Postal Service that discusses how to get the names and addresses of individuals you want to mail with a walk through example [...]
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Direct Mail Math: Formulas For Measuring Results
From the USPS: Here are the most commonly used mathematical formulas for analyzing direct mail campaigns, from Lecture: Direct Mail Math … (click to read [...]