Using Mail To Build Brands
The OIG reports ads designed to elicit an emotional response or that used metaphorical symbols of the brand’s value were generally more effective for branding than ads that [...]
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American Legion Pleads For No Change To Mail Merchandise Rule
In a letter to members, the American Legion’s National Commander is urging members to fight a USPS proposed rule that will eliminate merchandise in Marketing Mail [...]
STING: Feds Use GPS Tracker In Fake Package To Catch Mail Thief
A Postal Inspection agent in San Antonio got a warrant to place a GPS tracking device into a package and place it in a parcel locker. Within two weeks, the alleged mail thief [...]
New Mail Service Performance Measurement System October 1
Internal Service Performance Measurement (SPM) will replace External First-Class (EXFC), a system that relies heavily on support from an outside organization. EXFC will be [...]