Consumers Prefer Print Over Digital Coupons
Forty-eight percent of consumers prefer getting coupons in the mail, according to Valassis, a figure that has grown over the last two years … (click to read [...]
Memo 233
Data Shows Direct Mail Marketing is Anything But Dead
From Cornell University: In the age of the internet and social media, it’s easy to assume that digital marketing is the only way to reach consumers. However, the digital [...]