Direct Mail Design: Go Beyond The Basics To Deliver An Experience
By Jim Cochrane Chief Customer and Marketing Officer Executive Vice President U.S. Postal Service Direct mail is proven to have a substantial impact on how customers engage [...]
Irresistible Mail
Know How Your Customers Engage To Get More From Your Mailings
BY JIM COCHRANE Chief Customer and Marketing Officer Executive Vice President U.S. Postal Service In a world that evolves from generation to generation, there is a simple [...]
Best Of USPS Omni-Channel Campaign
By Jim Cochrane Chief Marketing & Sales Officer Executive Vice President The United States Postal Service As marketers and strategists, we all strive to find [...]
How Technology Can Make Mail Irresistible
By Jim Cochrane Chief Marketing & Sales Officer and Executive Vice President The United States Postal Service Twenty-first century technology continues to leap [...]