PALKO: A Direct Mail Technique that Can Double Response
Andre Palko writes about a little-known, but highly effective strategy for increasing direct mail response. It is called sequenced mailing and he details how to implement it [...]
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How to Manage Managers
From Harvard Business Review: When you’re managing managers, your responsibilities are two-fold: you need to make sure they’re producing good work (as with any employee) [...]
Brazil Post Using RFID Tags On Mail
Brazil Post is expected to use over 461 million RFID tags by 2020 on correspondence and packages as part of a postal revitalization program … (click to read [...]