WASHINGTON, DC — Postmaster General Louis DeJoy said the Postal Service has seen a 43% increase in mail promotions, and new mail growth incentives have resulted in 5.6 billion new pieces of mail.
“Concerning market-dominant mail, we are witnessing a growing interest in our promotions and mail growth incentive discounts,” told the Board of Governors at its meeting here on February 6. “Our promotions program continues to provide valuable opportunities for exploring and integrating innovative technologies with mail, aligning with the DFA’s strategic goals of bold growth, innovation, and sustained relevance.”
Mail promotions offer discounts to mailers who meet particular requirements.
Click for 2025 Postal Promotions Calendar & Requirements
“We saw a 43 percent increase in participation compared to last year, with over half of all eligible mail utilizing a promotion. In calendar year 2024, 35 billion pieces of mail participated in promotions, resulting in $505 million in discounts,” the PMG said.
“In addition to promotions, over 1,300 registrants engaged in the Mail Growth Incentives, benefiting from a 30 percent discount in the form of postage credits. In its first year, it generated nearly $555 million in postage credits, spurring the addition of over 5.6 billion new pieces of mail,” he said.
“The results are encouraging as marketers are rediscovering the power of direct mail, significantly increasing their volume, and accelerating their marketing strategies to incorporate mail – all in a bid to earn substantial postage credits from this initiative,” he said.