From Melissa: Having clean and reliable data is akin to having a powerful ace up your sleeve for your organization. However, picture this: a database packed with ‘Mickey Mouse’ entries and obsolete addresses is more like digging a hole in your own path.
What could be lurking in your data?
There’s a good chance your data is full of the usual suspects – typos, inaccuracies, and data transfer blunders. Sometimes, people slip up when typing their information into those forms, or they decide to get a bit creative with fake info … (click to read more)