Combating Digital Fatigue With Direct Mail

Posted on March 8, 2023 by mailomg in memo 642 // 0 Comments

From Toni McQuilken at Brand United: Digital marketing is just getting lost in the crowd right now, with consumers pulling away from connecting with brands on yet another platform that requires the use of a screen. This is a great time to put direct mail back on the minds of customers struggling to stay relevant in this day and age, and the numbers support it. According to the Direct Mail Advertising Global Market Report 2022, the average response rate of the direct mail is around 2.7% to 4.4%, while the email has around 0.6% … (click to read more)

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