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Customer Retention Tips Using Data

Rancho Santa Margarita, CALIF – April 28, 2021 – Melissa, a leading provider of global data quality and address management solutions, shared its insight on smart customer retention activities for online retailers, helping them build long-term relationships with customers earned during the time of COVID.

“Shopper behavior is a direct reflection of a person’s life, and landmark events such as marriage, parenthood, moving, or COVID have impact. For retailers rounding the bend toward normalcy, it is an opportunity to demonstrate a higher level of customer care and service that invites continued shopper loyalty,” said Greg Brown, vice president of global marketing, Melissa.

To capitalize on this upward trend, ecommerce providers should consider segmenting customers according to their engagement behavior, centering on a recency, frequency, and monetary (RFM) value model … (click to read more)

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