Study: Negativity In Marketing Kills Conversions

Unbounce released its 2021 Conversion Benchmark Report, finding that use of negative emotional language coincided with lower conversions across multiple industries. The study focused only on online marketing, but the insights are applicable for direct marketers.

While negativity drove an unprecedented amount of clicks and content consumption in the media in 2020, it had the opposite effect on marketing campaigns. The study analyzed trends from 264 million visits to 44,000 landing pages that culminated in over 33 million conversions … (click to read more)