Election Integrity & Voter Reg Validation
Posted on November 12, 2020 by mailomg in Melissa - VBM // 0 Comments
From the Official Mail Guide Fall 2020-Winter 2021 Edition:
by Greg Brown, VP Global Marketing, Melissa
As vote by mail scenarios play out in wildly varied ways across the U.S., it is becoming clear that inconsistent processes and technologies have great potential to disenfranchise voters, invite fraud, and waste money.
Most importantly, all these challenges continue to fuel the debate about how to cast a vote and point to growing challenges with voter data validation.
Election boards nationwide are getting mixed reviews in their handling of vote by mail strategies, with some very big operational failures getting more attention than the conversation about how to handle it better. Smarter data operations are required, increasing the effectiveness of voter data handling and addressing voting concerns across party lines … (click to read more)
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