How to Make Financial Mailings More Customer Centric


By Josh McCaully, Managing Director of Solutions Architecture, Grayhair

When it comes to communicating with customers, financial institutions market electronic statements vigorously to reduce overall costs. While they might convert 40-60% of them to online statements, they will probably hit a plateau at this number.

As such, it becomes increasingly clear that not “everyone” is online, or that at least they’re not conducting personal business there. With the direct mail industry still thriving, these are the methods I’ve found work well for improving your financial mailing strategy and increasing responses … (click to read more)