The USPS announced the launching of the Integrated Media Research Center (IMRC) website (www.imresearchcenter.com) to showcase best marketing practices.
“Consumers’ changing purchasing habits and media consumption habits are giving marketers an explosion of opportunity and data to navigate. We’re now bridging analog and digital, simplicity and complexity, evolution and tradition. Amid this complex landscape, mail can serve as a foundational, tangible element that initiates multi-channel engagement and catalyzes transactions. The IMRC helps fuel insights to meet these market dynamics through research and thought leadership showing how digitally powered mail can fuel a successful omni-channel campaign in any industry or organization type,” said Jim Cochrane, USPS Chief Marketing & Sales Officer and Executive Vice President.