Content Critical Swaps Equipment Service Vendor

When New Jersey-based Content Critical Solutions, Inc. started feeling the pinch of downtime, it started looking for a service partner to keep all of its equipment operating in top condition to void revenue losses. After exhausting several options, the company was successful in finding a provider that fit its economic model to service its equipment and is seeing results — minimal downtime at a competitive price.

Recently, Content Critical faced the challenge of not having a full-service solution to maintain its Pitney Bowes’ inserting systems at its facilities in New Jersey and New York.


The Content Critical team began looking for a service solution that would form the foundation of its operations’ goals of endurance of efficiency. Based on the technical capabilities and flexibility of the service package, Bell and Howell was selected as Content Critical’s exclusive solutions provider to cover all of its equipment on its floors, regardless of manufacturer, with minimal downtime and at a competitive price.

“That’s how they won our business,” said Fred Van Alstyne, Chief Operating Officer of Content Critical Solutions (pictured above).

Click for Complete PDF Report

Van Alstyne said. “They were flexible and were not overcharging us for a quality solution like their competitors were. We have two of their technicians on site who travel between our plants when needed. It is really cost-effective from our perspective.”

Bell and Howell currently services all equipment at Content Critical’s two plants. These include the Hunkeler Unwinder, the Pitney Bowes Rival Inserter and the HP Laminator. Additionally, Van Alstyne said his company purchased Bell and Howell equipment such as the Producer 22 Inserter, the BH4000 Inserter and the PF300 Smart Inserter, as a result of the great service … (click to read more)

Content Critical Digital Inkjet Printing

Content Critical Solutions installed an Océ® ColorStream® 3500 digital color printing system, part of the Océ ColorStream 3000 Series.

A leading provider of mission-critical business communications and services, Content Critical Solutions provides comprehensive custom solutions for transaction processing, including content management, compliance messaging, and reporting solutions. The Moonachie, NJ-based company also offers a wide array of professional services such as website marketing portals, customer retention programs, IT custom solutions, inventory management, digital document archives, mailing, warehousing, and database management.

Intimately familiar with Content Critical Solutions and its business proposition, the company’s Canon Solutions America sales representative strongly recommended the Océ ColorStream 3500 full-color digital inkjet press. Recognizing the magnitude of such an investment and what it would ultimately bring to Content Critical Solutions and its customers, Fred Van Alstyne, chief operations officer, and John Slaney, chief technology officer, wanted to make sure they did their proper due diligence. Ultimately, they discovered the Océ ColorStream 3500 digital color printing system was the perfect fit for their operation.

Highly flexible and versatile, the Océ ColorStream 3500 allows Content Critical Solutions to more easily print more than one color logo on a given document, a definite plus for its customers that offer co-branding opportunities to their clients. Another attractive feature was the system’s ability to print full-color, eliminating the need for preprinted mastheads and letterheads, a key selling point for Content Critical Solutions’ client base.

More on Content Critical Solutions